“She’s uniquely positioned to speak to a wider audience,” Kenny observes. “She could cross over many magazine genres: home decoration and design, cooking, advice, health, entertainment. And she has a cool element that Martha and Oprah certainly do not have—she’s beautiful, she’s married to a rock star, and she’s worldly. She’s a mommy, a foodie, housewife and fitness freak. She could certainly pull it off as a ‘new wave’ Martha Stewart, able to reach a completely different demo from young moms to baby boomers and older women, across the board.”
Such speculation, of course, is not limited to Gottfried’s. The New York Post last week, in a story centering on Paltrow’s new cookbook My Father’s Daughter, quoted food and brand experts who agreed that she could indeed pull off a Gwyneth magazine, and noted the rumors that she is in fact teaming with Hearst to launch one—which Hearst denied.
Tellingly, the article also noted that the median age of Martha Stewart Living’s 11 million readers is 48.
“Gwyneth would inject new life into this kind of magazine,” says Kenny. “She’s really got it all, and we’re anxiously hoping for it and sorry that it’s not happening yet!”
--jim bessman
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